certification program in
LEADERSHIP
INNOVATIVE
Learn how to inspire your team every day, create a positive impact in everything you do. Grow.
September 18 to December 1, 2023 - 8th Edition

For those who want more...
There are people who go through life trying to be happy someday. For these people, working is a means to make a living, and they end up settling for a situation that does not fulfill them, but it works...
Other people, on the other hand, are not satisfied with just anything, because they know that life is too short to waste it and they need to find meaning and fulfillment in what they do.
What would happen if work, instead of being a sacrifice, were a stimulating activity that would give meaning to our lives and allow us to give the best of ourselves; to grow professionally and as human beings?
This program is designed for those people who want more. Who are not satisfied, and who know that their potential is greater than what they are developing.
If you want to go fast, go alone, if you want to go far, go with others
This well-known African proverb is full of wisdom. Nothing we do with impact can be done alone, to do something really relevant, we need to do it as a team, and for a team to reach its full potential, it needs someone to lead it, prioritizing people, and then results.
Leading by example
The organizations that work best and grow the most are those that have the best leaders. Authentic people capable of creating good relationships, who instill vitality in their teams and achieve extraordinary results. These people are Unusual leaders, and this program is designed for them.
If you want to achieve extraordinary goals, become one of those people everyone wants to work with, if you want to create positive impact in everything you do, and above all, if you want to grow and grow those around you, this program is probably one of the best investments you can make in your life.
It may not feel like it now, but if you apply, we accept you into the next edition, and you work at it seriously, your life will be different when you finish it.
What I have to do
The first thing to do is to eliminate the possible excuses that you are telling yourself now. That internal voice that you feel now is nothing more than the fear of being wrong and the part of you that is holding you back and has prevented you from moving forward until now.
Then, just use the two buttons here in the right column to download the guide with the details of the program, and once you have decided, click on the button to reserve a place.
Don't think twice and make up your mind, it will be the beginning of the change you need to give your life the impulse it deserves.
Frequent questions
Who is this Program for?
The Program is aimed at proactive professionals with experience or aspirations in team management, who want to form or who already form, or have formed part of a work team from which an innovative result is expected. If you are eager to progress, to reach new goals, and to bring the best of yourself to your team and your organization, this is the program for you.
What if I don't have a team in my care?
This is not a problem. Participants are team leaders with different levels of responsibility, but also restless (unusual) people who, without being in charge of teams, are passionate about innovation and creativity, and want to improve personally and professionally. If you are this person, the Program is also designed for you.
Why a Program in Innovative Leadership?
There is no innovation without leadership, and the leadership required today must necessarily be innovative. Innovation and leadership are essential for the success of any new project and go hand in hand, but until now they had to be learned separately.
How is the Program structured?
Throughout the 10-week program you will work on the 5 habits that innovative leaders share: Breathe, Breathe, Breathe, Inspire and Breathe.
Each habit is composed of 4 elements, and each element has an exquisite selection of complementary tools and resources that will allow you to put it into practice and integrate it into your daily life.
You will dedicate 2 weeks of work to each habit. The first week focuses on your learning, through training modules and knowledge validation tests; the second week focuses on your life change, through coaching.
Because we know that the best way to learn something is to practice it and integrate it into our daily lives, in this program we talk about habits, not knowledge, and we include a coach to help you integrate those habits.
What is the role of the coach?
Each week an online session is scheduled that you will share with your classmates and your coach. This session is 50 minutes long and is scheduled on Wednesdays at 18:00 CET (Spain).
In the learning-focused session, the coach reinforces the key ideas of the corresponding habit and the elements that form it, and facilitates group discussion.
In the coaching-focused session, or application of learning, the coach will help you integrate the new habit into your daily life by asking you the questions that will guide your path.
What does this Program offer me?
Participating in the Program will give you the learning and practice you need to integrate the five habits that innovators have in common. Not only to innovate, but to become an innovative leader capable of inspiring your teams.
What do I need to follow the program?
To follow the program you only need a browser with an internet connection. You can work from your computer and from any mobile device. The workbooks that accompany the study are available in PDF on the platform and we recommend that you download and print them, to answer the exercises on paper. You can also re-watch the videos at any time, as you progress, as well as the recordings of the weekly online sessions.
What is the Program Circle?
Most of your work will be personal and confidential, but the Program is a collective experience. By participating, you become part of the group of professionals who are your fellow promoters.
The Program's Coaching Circle is the exclusive space on the platform where you can, if you wish, share ideas, doubts, experiences and learning with the group. We encourage you to do so. Sharing with other people reinforces and enriches your learning, facilitates your study and provides you with interesting contacts.
In addition, the Program's Coaching Circle is the natural environment to share the work of the program that is done in subgroups.
How much time will I have to dedicate to the study?
We recommend dedicating time to study on a constant basis, every working day, and for this reason you will receive a daily email to guide and accompany you. Optimally, you will dedicate between 45-90 minutes per day. You should dedicate approximately five hours a week, with total flexibility, since, except for Wednesday afternoons from six to seven, the rest of the work can be done whenever you prefer.
Can I contact the coach personally?
Your coach's role is essentially a group one, but if on a specific occasion you have important doubts or you have been blocked in your studies, you can contact him/her to overcome this difficulty.
How much time do I have access to the program?
You have a total of six months from the time you start the program, so when you finish it, you can review anything you need. After this time, your access to the program expires, but you will still have your workbooks and access to the Certified Leaders Circle on a permanent basis.
How is the Program's performance evaluated?
The Program provides you with knowledge, tips, strategies and tools to achieve your purpose of change and become an innovative and inspiring leader.
These tools are necessary, but not sufficient, you must also complement them with your practice and commitment on a daily basis. The Innovative Leadership Certificate accredits the study of all the modules and the participation (or subsequent review) in the webinars and coaching sessions provided in the Program.
To obtain the INUSUAL Certification you must have demonstrated that you have acquired the knowledge associated with each habit, but also that you have applied it in your life, either in the form of a future plan or in the form of implementation. In both cases, you will have to present your conclusions to your peers at the end of the program. This will also give you the opportunity to receive appreciative feedback from them.
What is the accreditation value of the INUSUAL Certification?
The INUSUAL Certification provides an important differential value in terms of rigor, international reputation, transversality and practical knowledge.
The Program brings together the best tools and methodologies, developed from the experience and knowledge of recognized experts from the best universities and international business schools, among them: Harvard, MIT, Stanford, IESE or ESADE. INUSUAL has contrasted, and can confirm, the effectiveness of such tools and methodologies, based on its own experience, working directly with top international companies.
The person certified by INUSUAL has a theoretical and practical background that is highly relevant for today's organizations.
In addition, you will have an accreditation link that you can use whenever you need it to demonstrate that you have effectively learned and integrated the contents of the program.
So that you can reach your full potential and enjoy it.
Leadership programs are not designed to develop innovation competencies, and vice versa. Innovation and leadership are essential for the success of any new project, but until now they had to be learned separately. Innovation is much more than technology. The leadership required today must necessarily be innovative.
At the end you will be able to:
- Implement good ideas in reality that create a positive impact. Knowing how to select the best tool and the most appropriate methodology at all times to get the best out of your work and that of your team.
- Better understand how a team works, get to know its members better and know which are its blind spots that need to be improved.
- Adopt the leadership role to be exercised according to the context and objectives for which he/she is responsible.
- To value the results of innovation, both internally within the team and outside it, involving stakeholders.
- Create an innovative culture in your work environment and enhance its capabilities from the 'BE', and those of each person you work with.
From the inside out
Your company will only be innovative when its leaders are. But what is an innovative leader? how does he/she behave? what are the habits he/she must integrate to inspire his/her team every day? In this program you will integrate the answers.
Course vs. program
It is not a course but a leadership coaching program with concrete learning about innovation. If you want to improve, you must first do some internal work on yourself.
Live sessions
In addition to all the video content of the program, the weekly live online sessions will allow you to solve doubts, as well as share and learn with the rest of the group members.
Downloadable material
More than eighty tools at your disposal, all of them downloadable, documented and contextualized so that you know when to use them in the most effective way.
Program structure
Week 1
We learn the habit Aspires - Do what you love - (Mission)
It will allow us to know how we are and how we want to be. How others see us, what our purpose is, how to achieve it while being true to our principles and values. Every early morning we receive an email linking us to the video of the day, along with its working document.
On Wednesday at 18h CET we have a learning coaching session.
On Friday we send a video with the conclusions of the week.
Week 2
We integrate the habit Aspira
It will allow us to reflect on the contents studied the previous week, review them again, complete our workbook that we must send to our coach to be able to access the next habit. We continue to receive an email every morning, with a specific recommendation for that day. We start to ask ourselves what prevents us from integrating what we have learned.
On Wednesday at 18h CET we have an integration coaching session.
On Friday we send a video with the conclusions of the week.
Week 3
We learn the habit Transpira - Love what you do - (Skills)
It will allow us to know how to innovate, find the problem, formulate a creative solution, deliver value in an agile way and manage to generate profit. Every early morning we receive an email linking us to the video of the day, along with your working document
On Wednesday at 18h CET we have a learning coaching session.
On Friday we send a video with the conclusions of the week.
Week 4
We integrate the Transpira habit
It will allow us to reflect on the contents studied the previous week, review them again, complete our workbook that we must send to our coach in order to access the next habit. We continue to receive an email every morning, with a specific recommendation for that day. We start to ask ourselves what prevents us from integrating what we have learned.
On Wednesday at 18h CET we have an integration coaching session.
On Friday we send a video with the conclusions of the week.
Week 5
We learn the habit Conspira - Share the best - (Values)
It will allow us to communicate our vision clearly, show our teams that they are important, get them involved and unleash their full potential. Every early morning we receive an email linking us to the video of the day, together with your working document.
On Wednesday at 18h CET we have a learning coaching session.
On Friday we send a video with the conclusions of the week.
Week 6
We integrate the Conspira habit
It will allow us to reflect on the contents studied the previous week, review them again, complete our workbook that we will have to send to our coach to be able to access the next habit. We continue to receive an email every morning, with a specific recommendation for that day. We start to ask ourselves what prevents us from integrating what we have learned.
On Wednesday at 18h CET we have an integration coaching session.
On Friday we send a video with the conclusions of the week.
Week 7
We learn the Inspire habit - Make a difference - (Impact)
It will allow us to Lead with authenticity, activate and nurture relationships, generate growth, value results, convince by demonstrating. Every early morning we receive an email linking us to the video of the day, together with your working document
On Wednesday at 18h CET we have a learning coaching session.
On Friday we send a video with the conclusions of the week.
Week 8
We integrate the Inspira habit
It will allow us to reflect on the contents studied the previous week, review them again, complete our workbook that we must send to our coach in order to access the next habit. We continue to receive an email every morning, with a specific recommendation for that day. We start to ask ourselves what prevents us from integrating what we have learned.
On Wednesday at 18h CET we have an integration coaching session.
On Friday we send a video with the conclusions of the week.
Week 9
We learn the habit Breathe - Keep the balance - (Consciousness)
It will allow us to find and learn to maintain our mental, physical, emotional and even spiritual balance. To achieve a conscious and integral learning and development; on a personal and professional level. Every early morning we receive an email that links us to the video of the day, along with its working document, which we will have to complete with our conclusions.
On Wednesday at 18h CET we have a learning coaching session.
On Friday we send a video with the conclusions of the week.
Week 10
We integrate the habit Breathe
It will allow us to reflect on the contents studied the previous week, review them again, complete our workbook that we must send to our coach to be able to access the next habit. We continue to receive an email every morning, with a specific recommendation for that day. We start to ask ourselves what prevents us from integrating what we have learned.
On Wednesday at 18h CET we have an integration coaching session.
On Friday we send a video with the conclusions of the week.
Certification
After having consistently cultivated each of the habits and having learned and integrated each element of the program, we will write a final article describing our learning experience and actions carried out from the beginning to the end. At the end of this work, we share it with the rest of the participants and give each other appreciative feedback from which we can continue to grow. Finally we celebrate with an online ceremony in which we invite the rest of the certified Unusuals to join us, to welcome the new Unusual leaders.

Pere Rosales
"I would love to join you on your journey of professional and personal growth. Your success is also my success.
Program Coach
Innovative Leadership Consultant, Executive and Organizational Coach with over 20 years of success helping organizations of all types become more innovative.
He is also the author of: "Estrategia Digital", 9th edition Deusto (Grupo Planeta); and of "El Líder Inusual" available in Spanish and English.
The program in figures








We are what we do every day, so excellence is not an act, but a habit.