What you'll never learn in business school.

100% ONLIFE*.
10 editions per year - monthly calls.

Person thinking in her future as a leader.


Innovative Leadership Certificate Program

Cycle 1 - Certification at
Innovative Leadership

3 months - 1 year
Innovative Leadership Certificate Program

Cycle 2 - Certification at
Innovative Teams

3 months - 1 year
Innovative Leadership Certificate Program

Cycle 3 - Innovative Organizations Certification

3 months - 1 year

Your transformation

Imagine a world where leading is not just about making the right business decisions, but about creating a lasting impact on society and the lives of the people you lead. A world where you don't settle for simply being "good," but strive to be unusual. Welcome to the UNUSUAL MBA.

This is not a typical MBA program. You know the traditional recipe: modules on finance, marketing, operations, and by the end, you expect to have acquired the wisdom to efficiently run a business. But we challenge that norm. We present you with an MBA that will take you beyond business management to become an innovative, bold and forward-thinking leader.

Transform your perspective on leadership

Built from the experience of four years of effort and precision, the INUSUAL MBA consists of three certifications: Innovative Leadership, Innovative Teams, and Innovative Organizations. Each can be useful separately, but when completed together, they provide an exceptional and unparalleled understanding of effective leadership.

Focused on people, powered by innovation

We are not here to fill you with numbers and graphs. Here, every teacher is a guide, every student is a participant, and together, we embark on a journey of growth and discovery that goes beyond business theories. It is a transformative experience.

Learn, grow, transform

It's a path that will challenge you, push you and evolve you in ways you never imagined. By combining in-person events and online classes, we deliver a rich, holistic learning experience that balances theory, practice and personal experience.

Become an Unusual Leader

What does it mean to be an Unusual leader? It is to be a breaker of molds. Someone who values people over numbers and who understands that an effective leader is one who can inspire and mobilize his or her team towards a common goal. It is to be a leader who learns, grows and changes, not only to improve his or her own career, but to make a positive difference in the world.

Your journey starts here

Are you ready to become an UNUSUAL leader? Are you ready to embark on a learning journey that challenges you, pushes you and makes you grow in ways you never imagined? If so, we invite you to discover the UNUSUAL MBA. It's not just a program. It's an opportunity to reinvent leadership and yourself. 

MBA INUSUAL: More than a title, a metamorphosis. Welcome to your transformation.

Frequent questions

What is ONLIFE?

The ONLIFE format combines live and recorded online training and coaching sessions throughout the program. The advantage of this modality is that you decide the level of intensity you want in the program, during a year you can accelerate or slow down, according to your specific needs. No one pushes you, but we are looking out for you, we adapt to your pace of life and you decide how to 'climb your mountain'.

Do I need to have leadership experience to take this certification?

No, this certification is designed for both experienced leaders seeking new perspectives and techniques, as well as those aspiring to leadership roles who wish to develop their skills in this area.

How long does it take to complete the entire MBA INUSUAL program?

Time may vary depending on your pace of study and availability, but on average, most of our participants complete the certification in a period of 12 to 36 months. In fact, you can choose from three different paces of progress. See the information guide for more details.

What type of content does the MBA INUSUAL cover?

This program covers a wide range of topics, including personal leadership, leadership of high-performance teams, and leadership of extraordinary organizations. All focused on how you can become the leader everyone would want to have at work.

Can I take the Innovative Leadership Certification without committing to the full INUSUAL MBA?

Yes, you can enroll in the Certification you are most interested in independently. However, to obtain the MBA INUSUAL, you must complete all three certifications: Innovative Leadership, Innovative Teams and Innovative Organizations.

How is the program conducted and is it completely online?

The training is delivered through a combination of online sessions, and is open to face-to-face meetings, mentoring and hands-on activities. We believe in the importance of blended learning (we call it ONLIFE*) for a complete and effective integration experience.

Will I receive a certificate at the end of the program?

Yes, at the end of the program you will receive a Certification for each program you complete and a final one that will accredit you as an INUSUAL MBA. All four credentials can be integrated into your professional profile on Linkedin as an authenticated accreditation. This demonstrates your commitment to your personal and professional development, and validates your innovative leadership skills.

What is the accreditation value of the INUSUAL Certification?

The INUSUAL Certification provides an important differential value in terms of rigor, international reputation, transversality and practical knowledge.

The Program brings together the best tools and methodologies, developed from the experience and knowledge of recognized experts from the best universities and international business schools, among them: Harvard, MIT, Stanford, IESE or ESADE. INUSUAL has contrasted, and can confirm, the effectiveness of such tools and methodologies, based on its own experience, working directly with top international companies.

The lack of homologation is not a limitation for INUSUAL, but an advantage that allows it to maintain its innovation and agility. This decision is in line with our philosophy of providing dynamic, cutting-edge training that meets the changing needs of the labor market. The person certified by INUSUAL accredits a theoretical and practical background that is highly relevant to today's organizations.

Furthermore, non-certification in no way implies a lower quality of training or recognition of the INUSUAL MBA. More and more companies value creativity, adaptability and entrepreneurship in their employees, and a program like the INUSUAL MBA, which stands out for its constant updating, can be even more attractive for those seeking to differentiate themselves in today's competitive business world.

Do you have any further questions?

We recommend that you download the informative guide by clicking on the button on the right. If after reading it you still have any doubts, you can ask your question in the information space of the program. And if you prefer to do it privately, you can contact us here. from here.

The INUSUAL MBA is for you if you...

  • have a bold vision. You are willing to challenge the status quo, think outside the box and look for new ways of doing things. You are not content to follow the beaten path, but seek to forge your own path.
  • value people over numbers. You understand that true business success is not simply measured in numbers, but in the quality of your relationships, the motivation of your team and the positive impact your organization has on the world.
  • are willing to learn and grow. You are not looking for easy answers or magic formulas, but are willing to embark on a journey of learning and personal and professional growth.
  • want to make a difference. You are not satisfied with simply achieving your own goals, but want to make a meaningful contribution to your team, your organization and the world at large.
  • are ready for the challenge. You know that the road to success is not always easy, but you are ready to face the challenges, learn from your failures and move forward with determination and resilience.

If you identify with these points, then the Innovative Leadership, Innovative Teams and Innovative Organizations Certification, the entire INUSUAL MBA is for you. We invite you to join us on this exciting journey of learning, growth and transformation.

At the end of the program you will be able to...

  • ...lead with authenticity. You will have developed a deep understanding of yourself and your leadership styles, enabling you to lead with confidence and authenticity.
  • ...inspire and mobilize teams. You will have the skills to build, develop and lead high-performance teams, fostering collaboration and innovation at every level.
  • ...cultivate a culture of innovation. You will be able to instill an innovation mindset in your organization, creating an environment that values and encourages new ideas and approaches.
  • ...manage change effectively. You will be equipped with the tools to anticipate, plan and manage change, keeping your team and organization resilient in times of uncertainty.
  • ...make strategic decisions. With a deeper understanding of business and management, you will be able to make informed, strategic decisions that will drive your organization's long-term success.
  • ...make a positive difference. With the UNUSUAL MBA, you'll not only be prepared to advance your career, but you'll be equipped to make a real difference in your organization, your team and the world around you.

By the end of the program, you will not simply be a leader or a manager, you will be a change agent, a catalyst for innovation and an UNUSUAL leader. You will be ready to make your mark in the business world and beyond. Are you ready to embark on this exciting journey of learning and transformation?

This is what you will work with

Your company will only be innovative when its leaders are innovative. But what is an innovative leader? How does he or she behave? What are the habits he or she must integrate to inspire his or her team every day? In this program you will find the answers.

Course vs. program

It is not a course but a leadership coaching program with concrete learning about innovation. If you want to improve, you must first do some internal work on yourself.

Live sessions

In addition to all the video content of the program, the weekly live online sessions will allow you to solve doubts, as well as share and learn with the rest of the group members.

Downloadable material

More than eighty tools at your disposal, all of them downloadable, documented and contextualized so that you know when to use them in the most effective way.


Cycle 1 - Certification in Innovative Leadership

Start leading and driving your life, your team's life, and your organization
being the person who inspires, the one who carries the torch, the one who ignites passion and innovation in others. Imagine being the leader that everyone would want to work alongside. This is exactly what the Innovative Leadership Certification offers you.
→ Go to the details of this program

Cycle 2 - Innovative Equipment Certification

Unleash the potential of your team so that you can achieve shared success. The true strength of a leader lies not in their ability to make decisions, but in their ability to cultivate, inspire and mobilize teams. True success in the business world lies not in being a solitary leader, but in being a leader who can build and lead Innovative Teams. We welcome you to our Innovative Teams Certification.
→ Go to the details of this program

Cycle 3 - Certification in Innovative Organizations

Boost the human potential of your organization and take it to the next level. The key to thriving in an ever-changing business world is not simply to adapt, but to anticipate and lead change. The true measure of success is not individual performance, but the performance of the entire organization. Get ready to change the game with our Innovative Organizations Certification.
→ Go to the details of this program

Invest in yourself now
100% Online
From 12 to 36 months
1-3h / week
225-650 hours
Live sessions:  
120 x 1h

Pere Rosales

CEO and Founder of INUSUAL

"I would love to join you on your journey of professional and personal growth. Your success is also my success.

Program Director

Innovative Leadership Consultant, Executive and Organizational Coach with over 20 years of success helping organizations of all types become more innovative.

He is also the author of: "Estrategia Digital", 9th edition Deusto (Grupo Planeta); and of "El Líder Inusual" available in Spanish and English.


Organizations that thrive in times of change are those that have professionals with an open mind, capable of thinking outside the box.

A magnificent and complete guide of tools to be able to identify your purpose and carry it through to the end by the path you set yourself and commit to. Know yourself, Improve yourself, Innovate, Lead, Inspire and also Rest. Be UNUSUAL.

Laura Lorenzo
Innovation Manager

"If you dare to challenge yourself and broadly understand what it is to be a leader in this day and age, this program is for you. This program is made for leaders who want to change the world and know that to do so they must change themselves first."

Eduardo Solis
Eduardo Solis
Executive Innovation

He has such a deep humanistic vision that he guides, both personally and as a group, with profound tools and knowledge towards a transition to an innovative leadership that should be in the purpose and DNA of any organization.

Almudena Cano
Customer Experience

A magnificent and complete guide of tools to be able to identify your purpose and carry it through to the end by the path you set yourself and commit to. Know yourself, Improve yourself, Innovate, Lead, Inspire and also Rest. Be UNUSUAL.

Laura Lorenzo
Innovation Manager

The five habits of the program are a call for useful transformation for people seeking impact.
The program requires from you the five senses, an open mind and has an interdisciplinary and multi-dimensional character.

Jaume Alemany
VP Integrated Services

"If you dare to challenge yourself and broadly understand what it is to be a leader in this day and age, this program is for you. This program is made for leaders who want to change the world and know that to do so they must change themselves first."

Eduardo Solis
Eduardo Solis
Executive Innovation

It is a unique and experiential program, in which the integration of exceptionally treated contents is articulated with a learning process and group coaching.

Vanesa Núñez
Innovation Coach

Having just taken the introduction to the innovative leadership certification program, you realize that you are in for an exciting journey with a handful of exceptional people!

Urs Rothmayr
Intrapreneurship Consultant

Wonderful 10-week program where, through 4 habits, I have been able to learn, understand and put into practice methodologies and tools oriented to innovative leadership.

Elena Martin-Tereso
Project Manager

It is a unique and experiential program, in which the integration of exceptionally treated contents is articulated with a learning process and group coaching.

Vanesa Núñez
Innovation Coach

A program that gives you the twinning and the impulse to be and generate change from personal knowledge and towards the creation of high performance teams.

Anna Solé
Operations Service Directive
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We are what we do every day, so excellence is not an act, but a habit.

- Aristotle