next university + INUSUAL
Executive
Director
Course
Aprende el management de quienes lo aplican en Google, Netflix o Starbucks… y distínguete como líder del cambio.
with
James
Clear
James Clear doesn't just write about habits. It changes the way you see them. His worldwide bestseller, Atomic Habits, has helped millions transform their behavior... starting small.


The #1 Global
Education Program for
Future Leader
Learn breakthrough strategies in leadership,
innovation, and digital growth. This all-in-one
educational experience puts you side by side with top
managers and iconic global brands — and positions
you at the forefront of modern business.
Business teachers
international and well-known brands
Countries are linked to our program
students from all over the world have already joined the program
Meet the main speakers
for the course


Marshall Goldsmith
Marshall Goldsmith, an experienced executive coach and influential author, brings decades of leadership development experience to professionals around the world.
Su enfoque en el cambio de comportamiento ha transformado estrategias de liderazgo en grandes organizaciones, dejando un impacto duradero en el ámbito empresarial.

Matthew
Luhn
Matthew Luhn, a storytelling expert (formerly Pixar), brings decades of creative experience. His work in iconic films such as “Toy Story” and “Finding Nemo” reflects his narrative mastery.
Hoy inspira a líderes y equipos de todo el mundo mostrando cómo el poder de las historias puede transformar negocios, conectar con personas e impulsar la innovación.


Brian
Tracy
Brian Tracy, CEO of Brian Tracy International and a renowned author, specializes in personal and business development training.
Con más de 100 libros publicados y cientos de programas formativos, su experiencia ha guiado a miles de líderes y empresas a alcanzar su máximo potencial, dejando un impacto global duradero.


James
Clear
James Clear, a respected author, focuses on habit formation and behavioral psychology. His internationally acclaimed book, “Atomic Habits”, has global resonance.Hábitos Atómicos.
A través de textos claros y charlas poderosas, ayuda a personas y equipos a construir hábitos positivos que generan cambios reales y sostenibles en la vida y el trabajo.
This is Not Just a Course — It’s a Full-Scale Career Accelerator
You’ll learn live from global experts from Meta, Google, Samsung, HubSpot. You’ll work on real cases in teams, receive direct feedback, and build a global network of 1,000+ professionals. 72% of graduates move into leadership roles, and the average salary increase is +24% within a year (based on a 3-year study of NEXT MBA alumni). It’s not about learning tactics — it’s about stepping into your next big role with confidence, strategy, and global credibility.
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Explore modules
6 topics — 12 modules — 12 months of study..
The course is held live on Saturdays around the world. All classes and question and answer sessions are delivered online. If you miss a lesson, you can view your recording in your personal account.

8:00 - 12:00 (UTC -4)
New York, USA

8:00 - 12:00 (UTC -4)
London, UK

8:00 - 12:00 (UTC -4)
Dubai, UAE

8:00 - 12:00 (UTC -4)
Singapore
Habit Formation for Executive Success: Insights from Atomic Habits
James Clear
James Clear is a highly acclaimed author and speaker, best known for his transformative book “Atomic Habits”. As a leading expert in habit formation and productivity, Clear's insights have inspired countless individuals around the world to cultivate positive habits for lasting success. His participations in impactful conferences and influential writing consolidate his position as a prominent figure in the field of personal development.Hábitos Atómicos, es una figura clave en hábitos y productividad. Sus ideas han inspirado a millones a crear cambios duraderos. A través de libros influyentes y conferencias impactantes, se ha consolidado como una voz global en el desarrollo personal y el éxito sostenible.


Business Storytelling
Matthew Luhn
Matthew Luhn, a storytelling expert (formerly Pixar), brings decades of creative experience. His work in iconic films such as “Toy Story” and “Finding Nemo” reflects his narrative mastery.
Hoy comparte su visión con líderes de todo el mundo, mostrando cómo la narración puede transformar la comunicación, impulsar la innovación y conectar de verdad en el mundo empresarial.

Entrepreneurship
innovative: Creation of
scalable companies
Jeff Hoffman
Jeff Hoffman is an acclaimed businessman, CEO, speaker, author and producer with notable achievements in the business and entertainment worlds. He co-founded companies such as Priceline.com and Ubid.com, leaving a significant footprint in e-commerce. Beyond business, he has produced award-winning movies, music and television programs. A bestselling author and motivational speaker, Hoffman inspires everyone, combining his entrepreneurial vision with his creative talent.

Lessons from the Starbucks President
Howard Behar

Howard Behar is a respected business leader and author, best known for his role in the remarkable growth of Starbucks. As former president of Starbucks North America and Starbucks International, Behar played a decisive role in shaping the company's culture and global expansion. It emphasizes the importance of people over benefits and leadership through service. His ideas on organizational growth, leadership and personal development are collected in his books and shared at conferences, making him a sought-after mentor and speaker in the business community.

Network dominance
social networks for executives:
Build brand and capture
patrons
Lars Silberbauer

Lars Silberbauer is known for his significant contributions as global brand director on the International Olympic Committee, senior vice president of Viacom and chief marketing officer of Nokia.

ENTREPRENEURSHIP and Bezos's strategies
Steve Anderson

Steve Anderson, experto en seguros y tecnología, lleva más de 35 años ayudando al sector a innovar. Autor de The Bezos Letters, comparte claves de crecimiento empresarial al estilo Amazon. Con 340.000 seguidores en LinkedIn, es una voz influyente y respetada, y un conferenciante habitual en empresas y asociaciones del sector.
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Leadership in Times of Uncertainty
Brian Tracy
Brian Tracy is a trainer and writer on personal and business development. He is President and Chief Executive Officer of Brian Tracy International, a company specialized in the training and development of individuals and organizations.
Con 100 libros traducidos a decenas de idiomas, es uno de los autores más leídos y conferenciantes más influyentes del mundo en liderazgo y crecimiento profesional.


Effective leadership
Marshall Goldsmith
Marshall Goldsmith is a world-renowned executive coach, author and leadership thinker. With a doctorate in Organizational Behavior from UCLA, Goldsmith has built a distinguished career advising senior executives of Fortune 500 companies, improving their leadership skills and organizational effectiveness. He is the author of several best-selling books, including “What Got You Here Won't Get You There” and “Triggers”, focusing on personal and professional growth, behavior change and leadership development.
Autor de bestsellers como What Got You Here Won’t Get You There, es una voz clave en liderazgo, cambio de comportamiento y crecimiento personal y profesional.


Create a community
Loyal brand: The Harley-Davidson way
Ken Schmidt

Ken Schmidt is a renowned branding expert and speaker, known for his role in the dramatic change of the Harley-Davidson Motor Company. His experience in transforming companies into market leaders is evident in his decisive participation in the repositioning of Harley-Davidson as a revered brand around the world. Schmidt focuses on competitive differentiation, customer loyalty and fostering a deep emotional connection between companies and their customers. Their ideas and strategies are in high demand by companies that want to improve their brand presence and attract their audience more effectively.

The Netflix experience. Leadership Strategies
Mitch Lowe

Mitch Lowe is a highly influential figure in the entertainment and technology industries, recognized for his role in co-founding Netflix and as former President of Redbox. With a career dedicated to revolutionizing the way people access and enjoy movies and television, Lowe has been at the forefront of some of the most significant innovations in the industry. His expertise lies in subscription-based business models, digital streaming and the deployment of kiosk-based video rental services.
Pionero en modelos de suscripción, streaming y alquiler en quioscos, su visión ha cambiado la forma en que el mundo consume películas y series. Hoy comparte su experiencia como referente en innovación y nuevos modelos de negocio.
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Breaking the market:
Innovation lessons from Travelocity and Kayak
Terry Jones
Terry Jones is a renowned entrepreneur and innovator, best known for being the founder of Travelocity.com, a pioneering online travel agency that transformed the way we plan and book trips. Following his success with Travelocity, Jones continued to significantly influence the digital landscape as founding president of Kayak.com, further revolutionizing the online travel booking industry by aggregating data to provide users with more options and competitive pricing.
Pionero en el sector digital, revolucionó las reservas online al ofrecer más opciones y mejores precios. Su visión ha marcado un antes y un después en la industria del turismo y la tecnología.
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Managing digital transformations without technical knowledge
Kristian Stoffregen

Kristian Stoffregen is an accomplished doctor of Business Sciences from Copenhagen Business School, with experience as a visiting professor at Stanford University, where he focused on technology and innovation. His career encompasses important positions, such as user experience design at Microsoft, where he improved software interfaces to increase user engagement. Stoffregen has also played a key role in global digital transformations at consulting giants PwC and CGI, applying digital technologies to reshape business models and processes. Today, as a business and IT architect, he builds bridges between business strategy and technological implementation, designing IT strategies that support organizational objectives. His work is essential to guide companies through the digital landscape, making him a leading figure in business and technological integration.
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¿Para quién es?
Lidera con impacto y equilibrio aplicando lo que hoy realmente funciona en las organizaciones.
Consigue mejores resultados aplicando inteligencia emocional y aprovechando las últimas metodologías.
Domina habilidades clave para crear y liderar equipos enfocados, motivados y listos para lograr grandes resultados.
About NEXT MBA

Next University ofrece programas prácticos y accesibles, guiados por referentes como Guy Kawasaki, Neil Patel o Lars Silberbauer, para que aprendas de quienes lideran la transformación real.
Ahora, gracias a esta colaboración con INUSUAL, puedes llevar tu experiencia aún más lejos. A través del Club INUSUAL, complementamos los contenidos con mentorías, sesiones prácticas y una comunidad viva que te ayuda a aplicar lo aprendido con impacto.
Los vídeos del programa están en Next University.El acompañamiento, dentro del Club INUSUAL.
Este partnership te conecta con el conocimiento…y con las personas que lo convierten en acción.
Feedback

Nov 23, 2024
The best MBA program you can ever be...
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
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Oct 26, 2024
I am so glad that I entered NEXT MBA.
I am so glad that I entered NEXT MBA. All the sessions are amazing so far. The backoffice team are amazing, thanks a lot to Michael and Dmitry that keeps every session so organized and sharp on time. If you are looking for real experience with real classmates and great professors, your place is here, until Next MBA.
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Nov 23, 2024
Innovation Journey
The key to driving innovation in your work is creating a daily culture of learning. Beyond learning, it's essential to share your knowledge because sharing not only builds confidence but also helps us grow together. As the saying goes, true innovation happens when we work together as a team, not just as a group.
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Sep 28, 2024
Dr. Kamal Fayad on AI Lecture
Dr. Fayad gave one of the best AI updates on AI analytics and Customer DNA, giving examples and even going over the Q&A I have attended for a very long time. I thoroughly enjoyed it, leaving me well informed yet hungry for more information, this time more focused on the segments I wish to be more informed on. Well done! Thoroughly recommended!
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Oct 19, 2024
To day it was my first session
To day it was my first session. I enjoyed the learning from the presenters. First lecture on vision and traction was fibulas one. Likewise, the second session on HR Management was outstanding too.
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Feb 8, 2024
Interesting and engaging topics & cohort
I took Seth Godin's altMBA and very much enjoyed the learning and the cohort. This course is also interesting and engaging. I am in my first module, with Thomas Lahnthaler, Human Centric Leadership, and loving it!
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Oct 19, 2024
Very very good
Very very good, so practical and worth it. Was so inspired by the EOS approach especially the section on vision in relation to people, data, traction etc.
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Oct 19, 2024
Nur Ali Tejani (LearnTech.pk)
A wonderful topics under the umbrella of HRM today in the first 3 session and the 4 session by the Sir Brain Tracy is mind boggling.
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Sep 28, 2024
I enjoyed the presentation
I enjoyed the presentation. It was straight to the point and introduced me to several technologies that I was unfamiliar with. I also liked the questions related to data privacy. This is also a very important issue for me.
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Sep 7, 2024
Look for more Vislaul support on top of only listening.
In general, NEXTMBA has been a great and rewarding experience and to me. Very up-to-date, interactive, and sharping improving quality and integrating new concepts. Great and big applauses!!
In rrgard to the class of today, I am more visual and auditive than auditive. This is why I much appreciate when both are combined, this is, when a lecture is plenty of visuals that I can easily follow while the Lecturer gives her/his speech.
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Feb 3, 2024
Amazing overall program 10/10
t's a very affordable program, very engaging, with some great top-of-the-industry presenters, who will give you invaluable insights for your businesses.
I have taken some gold nuggets and applied them.
The community is amazing too, you have a lot to learn and there is a huge opportunity. Eg I am collaborating with another company from the NEXT MBA community, which is amazing.
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Jul 24, 2024
Great and very informative courses, professional lectors and fun experience!
I loved the lectures by Jakub, he made learning of financial topics both accessible and fun, I enjoyed every lecture and felt both seen and heard, even in an online format. I appreciate this lector!
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Jul 1, 2024
Definitely worth much more than what I pay for
I bought 3 courses and paid about USD40 in total.
I have attended several sessions and this is my opinion based on my experience with Next MBA in comparation with other courses that I have previously taken.
Some instructors delivered their material very well. Some instructors botched it completely.
Some materials are those that can only be delivered by those who have experience the situation firsthand.
Some materials are generic information that can be found in under a minute using search engine.
But overall, I still give it 5 stars because the good materials and good delivery worth much more than what I paid for, so I can completely disregard the rest and still consider it a steal.
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May 4, 2024
The best, professional and flexible organization!
It’s only been a month since i’ve joined the MDC and i love giving credit where it’s due! The whole experience has exceeded my expectations and it’s absolutely worth everything you invest into it. From the professors, the lectures and also the support team from Next MBA, the assistance is always top notch, never making us feel unheard or inferior by the silly questions or annoying issues we present them. They’re always happy to help in the best possible way. The lectures and classes aren’t boring! They’re very interactive and give us the insights to multiple perspectives or reminding us of things we already know but may have forgotten. Absolutely love the classmates and the teamwork as well. Keep up the great work Next MBA, so we can keep learning and keep supporting! ❤️
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Jul 22, 2023
NEXT MBA is nothing short of amazing
NEXT MBA is nothing short of amazing. Taught by leaders like Philip Kotler, Brian Tracy and many other industry experts from all over the world.
The modules are really well thought out the deliveries spor on. Group Assignments and individual paper helps the students get a good grasp of the lessons from the modules as well as work well in teams with other participants.
I've been a participant of the Marketing Director Course and look forward to getting more courses from NEXT MBA.
In other words, I strongly recommend it for anyone and everyone.
Thanks.
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Aug 5, 2023
Carreer transition
So valuable information even for those who doesn´t work directly with marketing. Wide and valuable content for a carreer transition. Being able to contribute with the area you´re flerting with surelly brings you to the line front.
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Apr 9, 2024
Don't Understand How Time Passes
Dr. Africa Makasi is a perfect and amazing man! It must be so difficult that you give a lesson to lots of people from lots of country with different cultures and on the other hand time is different for all of us.But we don't understand how time is passing with Dr.Makasi, he is amazing. I am exciting for the other lesson.
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Aug 22, 2023
Fantastic Learning Experience
I signed up for Brian Tracy’s course and it has been great.
In the first week itself, there has been a bonus lecture, fantastic marketing presentations and a LIVE class with Brian himself.
It has been a Fantastic Learning Experience so far. Thoroughly enjoying it.
Price change
Until 31st of this month you can purchase the course at the Early Bird price with a 50% discount.
As of the 31st we will increase the cost of accessing the program.
On the day of the first module, you can buy the ticket at a price twice as expensive as the standard price.
Executive Director Course
- + Early Bird participation with a 75% discount (if paid before June 7)
- + Additional access, if paid before June 7
- Grupo de apoyo y soporte mientras dure tu suscripción
- Descuento del 50% en la cuota de INUSUAL Plus
- + Online participation in all first-level training modules
- + Recordings of the modules in your personal account
- + Personal certificate of completion of the course
Questions and answers
Does the price listed on the website refer to a single module or to the entire course?
When you purchase a program, you have access to the entire course, which lasts 24 modules (12 months of study), and to the records of additional classes in your account.
What if I can't watch the conference, will there be a ticket?
All entries from past modules are saved in the personal account. In addition, on the page of each module there are presentations made by the speakers (unless the speaker's privacy policy prohibits making the presentation and video of the presentation available to the public). The recordings are released within 1-2 business days after the broadcast.
When does the course start?
You can see the speaker's time on the website and compare their time zone. The time on our website is in the UTC+0 time zone. For example, if the conference starts at 12:00 and you live in Berlin, it will start at 13:00 because Berlin is UTC+1.
I purchased multiple access, how can I add colleagues?
We are happy to see you on the course! Send the email addresses of your colleagues to service@nextmba.com and we'll create accounts for them.